Business & Insurance

Veona PRM (Patient Relationship Management)

One place for every relationship that fills the hospital: patients, corporate clients, payers, and referrers. Track leads and opportunities, manage contacts and organisations, run campaigns, and turn a won relationship into a quotation, inside the same platform.

Pipelineleads to opportunities
Contactspatients and organisations
Campaignswith response tracking
Quotationsfrom won relationships
One pipelinelead to won
Contactspatients, corporates, referrers
Campaignswith attribution
Quotationstied to the relationship
What it does

The relationships that fill the hospital, managed in one place.

Healthcare runs on relationships: patients and their families, corporate health plans, payer and HMO panels, referring clinics, and diagnostic partnerships, plus the outreach that brings them in. Veona PRM gives that work a real pipeline. Capture leads, qualify them into opportunities, move them through stages, manage the contacts and organisations behind them, run campaigns and see which ones convert, and turn a won relationship into a quotation, all without leaving the platform that runs the rest of the hospital.

Leads and a real relationship pipeline

Capture leads from any source, qualify the promising ones into opportunities, and move them through a stage pipeline from qualification to proposal to won or lost. Each opportunity carries its value, owner, and expected close, so the team always knows which relationships are in flight and which are at risk.

Lead capture and qualification
Opportunity stages
Value, owner, and expected close
Won and lost tracking
PRM / PipelineOpportunity pipelineQualifyProposalNegotiationWonClinic referral3,200,000Corp health plan12,400,000HMO panel8,900,000Lab partnership5,600,000CORPORATE HEALTH PLANLagos Manufacturing Co.Owner · A. Okafor · close 30 JunNGN 12,400,000

Contacts and organisations

Keep one clean record for every contact and the organisation behind them, from patients and their families to referring clinics, corporate accounts, payer and HMO partners, and diagnostic clients. Activity, opportunities, and quotations hang off the account, so the next conversation has the full history in front of it.

Contact and organisation records
Account history and activity
Patients, referring clinics, corporates
Payer, HMO and partner relationships
PRM / AccountsAccount · Lagos Manufacturing Co.LMCorporate account3 contacts · 2 open opportunitiesF. Adeyemi · HR DirectorK. Nwosu · Procurement LeadRECENT ACTIVITYProposal sent · 18 JunSite visit scheduled · 24 Jun

Campaigns and quotations

Run outreach campaigns and see which generate leads and which convert, so engagement spend is attributable rather than a guess. When a relationship is won, turn it into a quotation for the patient programme, corporate, or partner, closing the loop between the relationship pipeline and the bill.

Campaigns with response tracking
Lead source attribution
Quotations from won relationships
Closed loop to billing
PRM / CampaignsCampaign performanceCorporate wellness outreach42 leadsDiagnostics partner drive19 leadsQUOTATION · QUO-0312Lagos Manufacturing Co.Annual corporate health planFrom opportunity · Corporate health planNGN 12,400,000
Capabilities

Relationship management for the business of care.

Leads

Capture and qualify from any source.

Opportunities

A stage pipeline with value and owner.

Contacts

Clean contact records with full history.

Organisations

Corporate accounts, clinics, payers, and partners.

Campaigns

Outreach with response and conversion tracking.

Quotations

Turn a won relationship into a quote.

Activity

Calls, visits, and notes against the account.

Attribution

Know which campaign generated which relationship.

One platform

No separate system to buy and reconcile.

How it works

From a lead to a quotation.

Capture

A lead arrives from a campaign, a referral, or outreach.

Qualify

Promising leads become opportunities with a value and owner.

Progress

Move the opportunity through the pipeline stages.

Quote

A won opportunity becomes a quotation, tied to the account.

Works with

Connected to the rest of Veona.

Questions

What buyers ask about Veona PRM.

Who is PRM for in a hospital?

The relationships that fill the hospital: patients and their families, corporate health plans, payer and HMO panels, referring clinics, and diagnostic partnerships, plus the outreach that brings them in. It gives that work a real pipeline instead of a spreadsheet.

Can I track which campaigns actually convert?

Yes. Campaigns track the leads they generate and how those leads convert through the pipeline, so outreach spend is attributable rather than a guess.

How does a relationship become revenue?

A won opportunity can be turned into a quotation for the patient programme, corporate account, or partner, closing the loop between the relationship pipeline and Veona Bill.

Is it a separate system?

No. Veona PRM is part of the same platform that runs the rest of the hospital, so contacts, opportunities, quotations, and the bill all live in one place.

See Veona PRM in action.

A walkthrough of the relationship pipeline, from a lead to a quotation, inside your platform.